In 2025, YouTube’s revenue reached over $60 billion, with advertising contributing around $40.36 billion to the total revenue.
In fact, in the last quarter alone, YouTube generated over $11.38 billion through advertising. Notably, this figure doesn’t include revenue from subscriptions such as YouTube Premium or YouTube TV.
Speaking of which, YouTube now has 325 million paid subscribers, including YouTube Premium, YouTube TV, and Google One.
So, how much does YouTube earn in total when all revenue streams are combined?
This study report represents YouTube’s revenue in 2025 and its financial performance over the years. We have also covered YouTube’s earnings from advertising, subscriptions, and other services in detail.
Let’s take a look!
YouTube Revenue Statistics 2025: Key Highlights
- In 2025, YouTube’s revenue crossed $60 billion.
- YouTube earned over $40.36 billion through advertisements.
- In the fourth quarter alone, YouTube generated $11.38, bringing the biggest-ever ad sales.
- YouTube Premium and subscriptions contributed over $19.64 billion in total revenue in 2025.
- YouTube’s valuation is $550 billion as of 2026, which is 30% of Alphabet’s current valuation.
- Alphabet is planning to invest $175 to $185 billion in CapEx during 2026.
- As of 2026, YouTube has over 2.83 billion active users.
YouTube Revenue 2025
In 2025, YouTube generated a total revenue of $60 billion.
This is a 11.8% increase from 2024, when the revenue generated was $54.2 billion.
This revenue includes the earnings from advertisements and YouTube subscription models.
YouTube Advertisement Revenue
YouTube advertisement revenue in 2025 reached over $40.36 billion.
In Q4 2025, YouTube generated around $11.4 bilion, contributing 28.20% to the advertising revenue.
Here is the quarter-wise data of YouTube advertising revenue in 2025:
| Quarter | Earnings |
|---|---|
| Q1 2025 | $8.93 Billion |
| Q2 2025 | $9.8 Billion |
| Q3 2025 | $10.26 Billion |
| Q4 2025 | $11.38 Billion |
Source: Alphabet Earnings Report
This year, the advertising revenue went up by 11.8% when compared to 2024, when the revenue was $36.1 billion.
Here is the YouTube advertising revenue generated over the years:
| Year | Revenue |
|---|---|
| 2010 | $0.8 Billion |
| 2011 | $1.3 Billion |
| 2012 | $1.7 Billion |
| 2013 | $3.1 Billion |
| 2014 | $4.2 Billion |
| 2015 | $5.5 Billion |
| 2016 | $6.7 Billion |
| 2017 | $8.1 Billion |
| 2018 | $11.1 Billion |
| 2019 | $15.1 Billion |
| 2020 | $19.7 Billion |
| 2021 | $28.2 Billion |
| 2022 | $29.2 Billion |
| 2023 | $31.5 Billion |
| 2024 | $36.1 Billion |
| 2025 | $40.30 Billion |
Source: Business of Apps
For a comprehensive breakdown of watch time and platform performance, explore our in-depth YouTube Stats report.
YouTube Premium and Subscription Revenue
In 2025, YouTube Premium and other Subscription models generated over $19.64 billion to YouTube’s total earnings.
Today, YouTube Premium has more than 325 million users contributing to its revenue.
The premium version also includes access to YouTube Music and YouTube Kids.
Besides that, this revenue also includes earnings from other subscription services like YouTube TV.
Source: Variety, Business of Apps, Statista
YouTube IAP Revenue
YouTube also earns a significant share through in-app purchases (IAP). This includes earning from features like merchandise sales, channel memberships, and comment highlights.
These IAPs allow creators to monetize their content directly through their audience’s engagement, while YouTube takes a share of the revenue.
In December 2024, users in the United States spent the most money on YouTube’s in-app purchases (IAP) through their mobile devices, totaling over $53.82 million.
Japan came in second, with users spending about $17 million.
The table below suggests the YouTube IAP revenue throughout the different countries.
| Country | YouTube IAP Revenue |
|---|---|
| United States | $53.82 million |
| Japan | $16.9 million |
| South Korea | $7.85 million |
| Mexico | $3.94 million |
| Brazil | $3.86 million |
| United Kingdom | $3.85 million |
| Australia | $3.27 million |
| Canada | $2.83 million |
| Germany | $2.59 million |
| Taiwan | $2.4 million |
Source: Statista
YouTube’s Contribution to Google’s Total Revenue
While Google relies heavily on search ads, YouTube provides a growing alternative stream that balances the company’s reliance on advertising.
With $40.36 billion in advertising revenue in 2025, YouTube accounted for nearly 15% of Google’s total earnings.
While this percentage might seem modest, it’s worth noting that YouTube is Google’s second-largest ad revenue source after its flagship search engine
YouTube’s contribution to GDP
Well, today, YouTube has an impressive user base of over 2.83 billion. And when we talk about creators, there are over 110 million creators on the platform making their way to earn through YouTube.
Speaking of numbers, in 2025, YouTube successfully managed to contribute over $55 billion to the U.S. GDP and support 490,000 jobs.
For 2024, YouTube added more than $35 billion to the U.S. GDP. This also helped in creating more than 395,000 full-time equivalent jobs.
Source: Businesswire
YouTube Creators and Their Earnings
With more than 110 million creators, YouTube is now changing the social network economy scene.
Each minute, these creators upload over 500 hours of video content to YouTube. Most of these creators are aged between 25 to 34 years.
YouTube Shorts revenue is split 45% to creators and 55% to YouTube, while standard videos give creators a 55% share. YouTube typically pays around 0.018 cents per view. This means, on average, a YouTube creator earns $1 to $30 per 1000 views. (Earnings vary depending on the niches)
Here is the average earnings of a YouTube creator depending on views per month.
| Number of Views per month | Average Earnings |
|---|---|
| 1000 | $1 to $30 |
| 10,000 | $10 to $300 |
| 100,000 | $100 to $3000 |
| 1 Million | $1000 and $30000 |
As of today, MrBeast is the most popular YouTube creator with a subscriber count of 382 million. Jake Paul follows with more than 20 million subscribers.
Here are the top earning YouTube creators as of 2026:
| Sr. No. | Creators | Earnings | Subscribers |
|---|---|---|---|
| #1 | MrBeast | $54 million | 469M |
| #2 | Jake Paul | $45 million | 21 M |
| #3 | Markiplier | $38 million | 38.4M |
| #4 | Good Mythical Morning | $30 million | 19.5M |
| #5 | Like Nastya | $28 million | 131M |
| #6 | Ryan Kaji | $27 million | 40.2M |
| #7 | Ninja | $20 million | 23.6M |
| #8 | Dude Perfect | $20 million | 61.8M |
| #9 | Logan Paul | $18 million | 23.6M |
| #10 | Preston Arsement | $16 million | 31.8M |
Source: the Money Ninja
Future Trends in YouTube Revenue Growth
According to MoffettNathanson’s Michael Nathanson, YouTube is on its way to becoming the “new king of all media.”
And why not to be? YouTube has successfully generated its highest revenue in 2025, surpassing $60 billion. Plus, this platform has secured a place as the second-largest search engine and the second most popular social media network.
With such an impressive achievement, YouTube is set to break all records of social media networks. In fact, for 2026, the parent company Alphabet estimates investing $175 to $185 billion in CapEx spending.
Plus, YouTube is developing new AI features for its users and creators, which will surely add something to YouTube’s growth.
Today, YouTube’s valuation is estimated at around $550 billion! And as we look at its future, this platform is all set to be the King of all Media!
